A well-informed marketing strategy helps in starting effective marketing. However, a good marketing strategy always helps in defining the mission, vision, and business goals. It even outlines the steps that are required to take for achieving these business goals. The marketing strategy affects the way an entire business is run; therefore, it should be planned and developed by consulting with the team. It is a comprehensive and wide-reaching strategic planning tool. It helps in describing the business, along with its products and services. It even explains the roles and position of the services and products in the market. By reading the contents of the, the students get to know about marketing principles.