IKEA Case Study Help
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IKEA is a Swedish furniture company. It is a globally renowned retailer that sells assembled furniture, home accessories, and kitchenware. This company began by selling wallets, pens, and jewellery to meet the demands of consumers at affordable rates. After being in the business for five years, it started selling furniture. Since then furniture is the mainstream business. It is a popular multinational brand.
IKEA follows the Price-leadership model. The business models work around selling the products at the lowest prices. Its business model works around the vision of providing a wide range of functional and well-designed home furnishing products at low rates so that many buyers can afford them. IKEA follows a different method; it has developed methods, which are both innovative and cost-efficient. Before a product is designed, it decides the price tag. The product is designed considering the price. Our help solution with IKEA case study shall not burn a hole in your pockets.
SWOT Analysis of IKEA
SWOT-analysis helps IKEA to reach its goals. It is a planning tool and helps the business to focus on the major issues. SWOT looks at the Strengths, Weakness, Opportunities, and Threats in a business or project venture. Strengths and Weaknesses are internal aspects. They are controlled by a business. These are the marketing, manufacturing, or financial aspects of an organization. The external factors are opportunities and threats. They are outside the control of a business. They involve economic, environment, technological advances, and social changes.
Strengths: The strengths of IKEA include its location and specialist marketing expertise. These are the business aspects, which adds value to the products, The strengths of IKEA are highlighted in our IKEA case study SWOT analysis.
- A global brand that attracts major consumer groups.
- The vision is creating a better daily life for people
- a strong concept that is based on providing many functional and well-designed products at low rates.
Opportunities: Some of IKEA’s opportunities are:
- increasing demand for green products
- A demand for minimized water usage and reduced carbon footprints.
- Increasing demand for low-cost products
Weakness: IKEA needs to acknowledge its weakness in improving and managing them. They play a significant role to set objectives and implement new strategies. The weaknesses include the following:
- The scale and size of the global business.
- The requirement for low-priced products.
- It should keep good communication with stakeholders and consumers regarding the environmental activities.
Threats: Threats to IKEA as discussed in our IKEA case study help are the following:
- Social trends including slowing down first-time buyers to enter the market.
- Market forces many competitors to enter the market with low priced products.
- economic factors that reduce disposable income and consumer spending.
IKEA addresses threats and weaknesses in multiple ways. It manages them for creating a positive outcome.
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