One of the world’s largest soft-drink maker company, Coca-Cola has reached the peak of success. As the most recognized brand, the company operates in more than 200 countries around the world. The company was started in the year 1886 in Atlanta, Georgia by John Pemberton. Today after completing 134 years, the daily number of company’s product servings has reached 1.9 billion. So, what’s the secret of their success?

This blog evaluates Coca-Cola’s Marketing Strategy that has played a critical role to make this company what it is now. The students can also consider taking marketing strategy assignment help from the experts. Now let’s begin learning more about the marketing strategy of Coca-Cola.

Introduction to the Marketing Strategy of Coca-Cola

Coca-Cola sells numerous sparkling and delicious beverages. A recent analysis tells, that approximately 94% of the world’s population is familiar with the red and white logo of the brand. The entire marketing strategy of the company is tangled around the concept of 4P’s of marketing. At present, the marketing strategy of Coca-Cola is considered the most effective and diverse marketing strategy.

Important highlights of Coca-Cola’s marketing strategy

Product Strategy

You must be familiar with the products offered by these brands. Well, there are so many. Here are the names of most popular ones: Coca-Cola, Sprite, Fanta, Diet Coke, Coca-Cola Zero, Coca-Cola Life, Coca-Cola Light, Simply Orange Glaceau Smartwater,  Osewalla, Minute Maid, Fuze, Fuze Tea, Honest Tea, Dasani, Fresca, Glaceau Vitaminwater, Powerade, Powerade Zero, and so on. All these products are available globally.

The Classic Design Of The Bottle

In the year 1915, Coca-Cola started losing a huge proportion of the market share with the arrival of competitors. A special contest was held for the new bottle design. This helped consumers in distinguishing between the fake and original products as there were many similar glass bottles were available in the market. The winner of the contest came up with the unique and appealing shape of the bottle. The company then commissioned the design of the bottle and started promoting it to a huge level. Over time, the glass bottles were replaced by plastic ones.

The Coca-Cola Font and Logo

In the year 1932, Coca-Cola begins writing its logo in Spencerian Script. This script differentiates the brand from the competitors. The logo and recipe remained the same even though the packaging of the products has changed with time. The company has efficiently used its logo in its marketing strategy. It has now imprinted in people’s minds. To know more about it students can hire assignment writing services from the professionals.

Pricing Strategy

The company used a completely unique approach for its pricing strategy. From the year 1886 to 1959, Coca-Cola had one fixed price of their product and that was five cents only. With the arrival of another big brand like Pepsi, the company was compelled to bring flexibility in their pricing. Now the pricing strategy of Coca-Cola is strictly updated after analyzing the current marketing situation. The marketing case study help offered by BookMyEssay can give you extensive details about this pricing strategy of Coca-Cola.

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