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Introduction:

Marketing and strategic marketing are not the same things. In any traditional form of marketing, you do the repetitive activities to stay in a market while in strategic marketing you do exactly what you need to enhance your goodwill in the market. In a strategic marketing plan, all your efforts are directed to enhancing brand loyalty and accumulating more customers, so you design digital marketing, physical marketing, sales promotion, and advertising plans accordingly. In traditional marketing, you are learned to apply your marketing knowledge to keep your brand alive and competitive in the market but in strategic marketing, you apply your knowledge to become a sustainable brand.

Markets across the industries have been getting tougher with time. Stiff competition is everywhere and everyone wants to stay ahead of their competitors. In the era of IT and Big Data reaching to the potential customers is not an issue but making an impact in the market or seizing the attention of the customers is what every company desires. Market is really volatile, what was immensely important even a few years back may not be any more important today. To manage all these spikes, companies need a dynamic marketing strategy.

The marketing strategy will let us know about, which makes meeting client requests a possible and manageable goal. And although most companies get big marketing, only a few have formed a brand connection and client reliability through their marketing practices and plans.

Strategic Marketing is one of the most important and necessary activities of the organization. it is a process of planning, developing, and implementing generic directions to achieve pre-determined goals. This process is very necessary to outline and give a directional map to the organization’s objectives and goals. it acts as a complete guide to Organization.

An Intro-Strategy