These are promotional activities done by the store staff to increase sales. These activities may be of two types. The first type is in-store advertising which includes advertisements on shelves, aisles and shopping carts. The second activity is in-store promotions that include options like live demonstrations, instant coupons, free sampling etc. There are different types of reactions or attitude shown by the customers towards these in-store marketing strategies. Marketing assignments are mainly focused on these marketing strategies and the customer behavior towards these. from BookMyEssay could be really grateful when you are in search of the same to make your assignments better.