With the ever changing business dynamics, it has become crucial for businesses to act aggressive to get a fair market share so as to sustain profits. Marketing domain is ruled by 5 C’s that are important for businesses to give due share and attentive in order to sustain the customer base. In today’s competitive markets, the intricacy of processes has gained paramount importance. Also, business relies on one another to have a long standing in the market. This inter-tendency is also known as ‘marketing mix’ that is defined as a combination of elements that leads to strong business foundation when put together. All these facets are important to make a by business a success, while eliminating any of these can cause shortcomings in the entire business process.