Marketing and strategic marketing are not the same things. In any traditional form of marketing, you do the repetitive activities to stay in a market while in strategic marketing you do exactly what you need to enhance your goodwill in the market. In a strategic marketing plan, all your efforts are directed to enhancing brand loyalty and accumulating more customers, so you design digital marketing, physical marketing, sales promotion, and advertising plans accordingly. In traditional marketing, you are learned to apply your marketing knowledge to keep your brand alive and competitive in the market but in strategic marketing, you apply your knowledge to become a sustainable brand.