As the phrase suggests, International marketing is a process of applying marketing principles in more than one country. We can also describe it as a unique process of marketing followed across the borders of different nations. The idea of international marketing is emerging so rapidly that it has strengthened the communication system.
Marketing itself is a very interesting topic to interpret especially with a lot of case studies and examples. It is really amazing how global leaders, micro companies, medium scale companies, influence each and every one of us through their marketing strategies. International marketing is something that takes to a new level and hence, it is a very interesting topic to learn and develop knowledge about.
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