As a living organism goes through its life cycle from its origin to its maturity, to its ageing etc., similarly any product in the market goes through a definite life cycle. This product lifecycle show similar phases like origin or introduction, growth, maturation and decline or ageing and so on. Any student of strategic marketing should concentrate on the mechanism of the product lifecycle mentioned in the assignments of Strategic Marketing. The can be found from BookMyEssay. The life cycle is affected by the market position of that product. This in turn influences the marketing strategies and planning about the future of the product.