Organizations use family branding to market their items or products under the label of a parent brand. The parent brand holds a larger set of public thus the product is widely accessible and easily branded or we can say advertised. Individual branding on the other hand emphasizes a specific item in a one-time manner. This type of branding is also used as a corporate marketing strategy as it enables many features, for instance, business expansion, outsourcing, wider accessibility, and a larger audience all of them constructing towards a higher profit-making scheme. As a method of cataloging various goods, is frequently known under the label of its designated parent brand personality. For example, ‘HYUNDAI’ is the parent brand of ‘KIA motors’ that has ensured a huge success for ‘KIA’ as a car company in India.