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Consumer behavior can be comprehended as the deep learning of persons and administrations and how they choose and use products and services. It is mostly concerned with sensibility, incentives, and performance.

Entrepreneurs are now concerned to know about consumer behavior for receiving high revenue. Consumers play multiple roles in the marketplace. It is the study of finding consumer behavior on selecting, buying the desired product for the goods and services. Determining the promotional activities requires the knowledge of the consumer buying habits, number of times choosing the same product and many other things.

Consumers are the king of every market. They highly dominate the market and its trends. Everything that is being sold in the market is based on the demand of the consumers. It is impossible to exist in the market when you do not have a customer for buying the products and services that you are offering. The consumers are the inevitable part of the economic system. They play a crucial role in the demand and the supply chain of every existing industry. When there is no demand for the product by the consumers than the businesses could be immediately shut down. There would be no motivation to produce or manufacture the good as there is no one to consume them.