Every company is introducing new technology to improve the efficiency of their business operations. With the changing time and technology, the role of management accounting is increasingly evolving. Business analytics is an inevitable part of management accounting. It refers to the study of collected data through the statistical and operational analysis to evaluate business performance. It focuses on creating new insights and gives clear vision about the business position. The business analytics is used for numerous purposes which involve, working with big data, monitoring the functions of business models and most importantly for the decision-making process. In this blog, we would discuss how the management accountants use business analytics?