It is very likely for any business to face the crisis at the one point or another during their existence in the market. It depends on the management how they respond during such a critical time as it can either boost the productivity or end up alienating shareholders and partners of the company. Student studying management needs to learn how to be ready with suitable PR responses while facing the crisis in the market. During their course student may need to ask for  to write on a topic related to the business crisis.