This is the mindset of the customers, they always choose the product, which is favored by their fellow customers. They usually don’t go with their own option, but would choose to carry or utilize products that are used by others. Few of them may trail the celebrities branding for the product, some would go with the preference of their family members or friends, while some would look at other customers and purchase the products. In short, this process of choosing products is known as a marketing platform.