What are in-store Marketing Strategies?

These are promotional activities done by the store staff to increase sales. These activities may be of two types. The first type is in-store advertising which includes advertisements on shelves, aisles and shopping carts. The second activity is in-store promotions that include options like live demonstrations, instant coupons, free sampling etc. There are different types of reactions or attitude shown by the customers towards these in-store marketing strategies. Marketing assignments are mainly focused on these marketing strategies and the customer behavior towards these. Marketing assignment writing help from BookMyEssay could be really grateful when you are in search of the same to make your assignments better.

What is the Customer’s Attitude towards in-store Marketing Strategies?

• Free samples: The first and most common strategy is to give free samples to the customers. Most of the customers visit stores for free samples. This, in turn, makes them buy things which they have not planned before.
• FOMO (Fear of Missing Out): The stores constantly rotate items. This causes irrational buying in customers in the fear that what if they miss out this thing? The store cashes this mentality called impulse buying.
• Carefully chosen showroom décor: Some stores have simple racks lined up in simple lines. They deliberately choose this type of simple décor for their stores. This gives the customers an impression that why things are so cheap here. The store is not spending on fancy decorations and giving it as discounts.
• Displaying big-ticket items at the front: Some stores display large screen televisions, smartphones and brighter things at the entrance to force the customer to yet another impulse buy. The shiniest and brightest things are displayed at the weakest point of the customers, the entrance.
• The “loss leader”: This is a famous term used when stores lure their customers with attractive things and then tempting them to buy ‘bad buys’ like books, CDs etc. The stores are willing to bear losses in order to sell things which cannot be sold otherwise.
• Tricky Layouts: Stores create a layout in such a way so disorient the customers and slow them down in the store. This makes them forget what they came to buy and increase chances for them to spend money on unnecessary things. At the exit, food court is present which triggers your appetite after shopping.
• Related items placed distantly: They also place related items at different places of the store. This makes the customers explore every nook and corner of the store thus increasing the probability of buying something else. The attitude of the customer is to bur related items but they tend to buy unrelated thins as well.
• Membership offers: Membership of a store gives a customer an exclusive and executive feel. He wants to use membership discount to spend more. It is one of the most successful in-store marketing strategies. The customer has the attitude to cash the membership fee to the maximum.
• Return and refund policies: The stores also have generous return and refund policies. This promotes reckless buying and some customers never come for returning goods.

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