The goal of the BCG Matrix (or growth-share matrix) is to empower organizations to ensure long-term incomes by coordinating products demanding investment with products that must be maintained for prevailing advantages. The BCG matrix comes with two dimensions: relative market share (symbolizing profitability, by the economics of order) and market growth rate (symbolizing market attractiveness). The Boston Matrix assignment help offered by us can provide students the best assistance about any topic related to it. Let’s learn more about it!

What Are the Four Sections of the BCG matrix?

The BCG growth-share matrix is used for breaking down products into four divisions and they are as follows:

  • Question marks – Huge Growth, Low Market Share (risk)
  • Dogs – Moderate Growth, Moderate Market Share (less valuable)
  • Stars – Huge Growth, Huge Market Share (immense competition)
  • Cash cows – Moderate Growth, Huge Market Share (most valuable)

Question Marks

Huge Growth, Low Market Share

Question marks can be defined as the products that develop quickly and as an outcome, absorb massive amounts of cash, but because these have low market shares. This is the reason why they don’t produce much cash.

Question marks should be analyzed thoroughly to decide if they are worth the investment needed to increase market share. New assets come to the market as Question Marks. You can take the best assignment help to know more about this category.

Some examples of question marks are FUZE Healthy Infusions of Coca-Cola, Mac Book Air of Apple, and tablet from Philips.


Moderate Growth, Moderate Market Share

Dogs hold a moderate market share and a moderate extension rate. It neither produces nor employs a huge amount of cash. However, dogs imply cash tricks because of the money drawn up in a company that has limited potential.

Some examples of dogs are New Coke of Coca-Cola, Plasma TV from Philips.


Huge Growth, Huge Market Share 

Stars produce huge amounts of cash as they have a strong relative market share. It also spends huge amounts of cash because these have a huge growth rate. So, the cash being consumed and carried in approximate profits out. If a star can sustain its huge market share it will convert into the cash cow if the market expansion rate diminishes.

Some examples of Star are Vitamin Water of Coca-Cola, iPhone of Apple, and LED lamp from Philips.

Cash Cow

Moderate Growth, Huge Market Share

As administrators in a developed market, cash cows display a record on assets that is higher than the growth rate of the market – so they produce more cash than they spend.

These systems should be ‘derived’ extracting the profits and spending as little as feasible. They present the cash needed to become question marks into industry leaders.

Some examples of Cash Cow are iPods of Apple, Philips energy-saving lamp, Procter and Gamble that manufactures Lynx deodorants to Pampers nappies.

What Are the Benefits of BCG Matrix?

  • It is simple to understand and implement.
  • Big companies can use it for exploring volume and experience outcomes. It foretells the expected operations of a company.
  • Helpful for supervisors to assess stability in the firm’s prevailing portfolio of Cash Cows, Stars, Dogs, and Question Marks.
  • The matrix shows that the profitability of the business is undeviatingly related to the market share.
  • The four categories make it simple to operate efficiently.

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