MSL or Medical Science Liasion is a role in the biotechnology, pharmaceutical, CRO, medical device, and health-care industries. Medical Science Liasions have advanced academic credentials and scientific training comprising PharmaD, Ph.D., M.D. in life sciences. MSLs are important for the success of companies. They work throughout a life cycle of a product and make sure that products are used effectively and they serve as resources and scientific peers to the medical community. The main purpose of the tole of MSL is maintaining and establishing a peer-peer relationship with the physicians, known as Key Opinion Leaders at the major clinics and academic institutions.

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The Role of Medical Science Liasion

The relationship between a doctor and a patient is changing and these days, patients have a powerful voice related to their decisions about health. Moreover, the lack of transparency and fair pricing might affect relationships. MSLs are members who play a vital role between sales and marketing, and research and development. It means they have to focus on education, communication, and reputation. For this, MSLs should be the right people who have solid foundations such as proper governance, scientific engagement model, and proper direction towards a greater business.

One fact is universal that MSLs play a significant role in the life cycle of a drug. They are external faces and they have been selected for their technical and scientific expertise, business acumen, and communication skills. To be effective in their work, MSLs should have the necessary skills, knowledge, and behavior that should be recognized externally and internally as a connection between the healthcare community and the organization.

They are engaged with healthcare professionals right from the pre-approval stage to the post-approval stage of a drug. This cannot be performed by market access and commercial teams. With the right training and direction, they are the face of the organizations before a drug receives approval. However, they should know the story of the company, understand the philosophy, value, and vision of the company

For performing in the best manner, MSLs require specialized skills. These skills are managing relationships, exploring and gathering insights, presenting and engaging with impact, emotional intelligence, customer identification as well as profiling, planning for medical success, customer engagement, planning for medical success, supporting launch excellence, defining medical value, facing challenges with confidence, and self-coaching for success.

MSLs build the gap between the pharmaceutical industry, Health care professionals, and clinical research organizations. They are the voice and external face of medical. They should be good listeners inside as well as outside the organization, and they should share information that benefits all.

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