Marketing and strategic marketing are not the same things. In any traditional form of marketing, you do the repetitive activities to stay in a market while in strategic marketing you do exactly what you need to enhance your goodwill in the market. In a strategic marketing plan, all your efforts are directed to enhancing brand loyalty and accumulating more customers, so you design digital marketing, physical marketing, sales promotion, and advertising plans accordingly. In traditional marketing, you are learned to apply your marketing knowledge to keep your brand alive and competitive in the market but in strategic marketing, you apply your knowledge to become a sustainable brand.

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What is Marketing?

According to Kotlar and Armstrong (2010), “Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others”.

What is Strategic Marketing?

Strategic marketing is the identification of marketing opportunities for sustainable competitive advantage.

Major Aspects of Strategic Management

Here are the most important aspects of strategic marketing which you should learn to apply:

  • Identify your target market: In strategic management, you have to start from the end, i.e. identify your market at first and then start designing the plan. Know your customers, what are they looking for, what kinds of products they prefer, etc. are important aspects that you should consider while designing a strategic marketing plan.
  • Identify and know you’re: In strategic marketing identifying and knowing your competitors is important. How they are working, what are their products, how the customers are responding to their products,
  • Analyzing the opportunities: It is necessary to understand the current market opportunities and future trends. Where do you want to see the business 5 years from now, what are the biggest mistakes you had committed in the past, etc. are some questions you should ask while designing your marketing strategy.
  • Designing marketing tactics: Connecting with your target customers is the most important aspect of strategic marketing. Hence, all your resources should be directed toward it in some way or the other. How can you communicate with the existing customers so that they remain involved with you, how can you increase traffic to your website, how can you retain your present customer base, and how can your marketing strategy be linked with the other activities?

Strategic Marketing Process

Designing strategic marketing is a process that includes the following steps:

  • Identification of the necessity
  • Analysis of the situation
  • Marketing objectives
  • Strategy designing
  • Strategy evaluation

Good strategic marketing should always be flexible as it may need changes from time to time on the basis of changing marketing conditions. The Strategic Marketing assignment writing help provides professional help through the experienced writers in accomplishing all sorts of strategic marketing assignments irrespective of their toughness.

Strategic marketing is a huge responsibility of an organization; there are several aspects in it that require minute attention from all levels of management. In traditional marketing format, the issues are not faced. In the traditional format, you have to know the basics of marketing and work accordingly. With the help of the Strategic Marketing assignment help, you can get in-depth knowledge of strategic marketing and complete your assignments successfully. BookMyEssay provides affordable and professional assignment help services in this regard.