The importance of strategic marketing in any business is significant. A good marketing strategy is the one that leads to business in profit and the bad marketing strategy obviously could put the business in losses. Being a student of marketing, if you want to know what is the importance of strategic marketing in the retailing business, or if you need strategy marketing assignment writing help on this topic, then you can contact the team of BookMyEssay. Our team is the master in drafting assignment on this topic and many such topics. The marketing students from all over the world are taking our assignment help service to complete their assignment as well as to gain more knowledge about the topic.

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  • The marketing has two important sides: The first one is strategic marketing, and the second one is operational marketing. Both the sides have a huge impact on businesses. Basically, the marketing strategy is element that frames and defines the communication lines as well as the marketing of the company, to take benefits of the market opportunities. The marketing strategy traces paths and aims, it then follows the marketing tactics that is operational marketing in order to accomplish greater results and make sure that the investment and effort involved in achieving the aim remains the minimum. They define the company’s position versus the market selected as the receiver of sale and communication actions.

The significance of marketing strategy in retailing business is crucial as the retailing business operator has to deal with high level of competition. Moreover the options present with the customer is always a challenge for them. Good marketing strategy practice support them in remaining at the top of their competitors and the same time role our profit for the business.

How it Helps to Understand the Need of Customers

The strategic marketing understands the need of customers both the existing one as well as the prospecting one. The marketing recognizes the fresh niche markets, identifies the potential market segments, then analyze the strength as well as the interest of these markets. It then directs the organization to pursue those opportunities and plan strategies to meet the main objective. The topic “Importance of marketing strategies in the retailing business? Supermarket Giant of UK: Sainsbury” covers wide image of UK retail industry and the significance of strategic marketing for the same. It centers on the strategies the marketing gurus present and how these strategies could be implemented for making the business better.

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