Marketing is considered to be a crucial part of the business in generating optimum revenue for a particular business. It plays a vital role in placing the value and needs of the market’s products and services. Therefore the creative marketing campaigns catch the eye and capture the imagination of the consumers. It compels to think the consumers about the beneficial side and advantages of the product and services focused. Every marketing strategy sketches a solid background of theories in psychology, economics, and even the study of human behavior. Through the contents of the Consumer Behavior assignment help, the students can know about marketing tricks.

Essential Theories of Consumer Behavior

To develop consumer behavior’s scientific insights towards a formulated marketing strategy it requires based on specific existing consumer behavior theories, which draws the strategy’s reference. Such consumer behavior theories are as discussed below:

The theory of Reasoned Action:This theory highlights the analysis of the importance of the pre-existing attitudes that participates in the process of decision making. The theory is mainly based on the fact that the consumer usually acts according to a behavior based on their intention of receiving or creating a particular result. While analyzing this theory, it can be understood that the consumers are the rational actors who select to act at their optimum interests. Therefore, according to the ‘Theory of Reasoned Action,’ the specificity is critical in the decision-making process. Martin Fishbein Icek Ajzen formulated this theory in the late 1960s.

Motivation-Need Theory: During its creation, this theory had sent a ripple effect through the entire psychological community. Abraham Maslow has put forward this theory of the hierarchy of needs. According to this theory, based on the five-part of the priority system, the people act to fulfil their basic needs. These are the five basic needs of life: physiological need, safety, love, esteem, and self-actualization. Therefore the Maslow’s theory is used by the marketing trainers and business schools for explaining the need for tailoring the marketing messages to the consumers in a specific way. Our company’s writers try to provide Consumer Behavior assignment help at the minimum price to the students.

EKB Method (Engel, Kollet, Blackwell): The EKB model lays down a five-step process that the consumers use when they make any purchase. It is the expansion of the Theory of Reasoned Action. In the initial step, the consumers focus on the input where they absorb most of the marketing materials as they see on newspapers, television, or on the online platform. The consumer moves to the information processing stage after collecting the data. In that stage, they compare the input to the previous expectations and experiences. The students can buy Consumer Behavior assignment writing help in Luton whenever required by contacting our academic experts.

Hawkins-Stern Impulse Buying Theory: Most of the theories of consumer behavior focus on the rational action of buying. Whereas, the theory given by Hawkins Stern believes strongly in the idea of impulse behavior. This theory states that the sudden buying impulses are more effective apart from rational purchasing decisions as per the average consumers’ image.

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