Evaluation criteria hold the utmost importance in the marketing sector as it is necessary to have the basic, benchmark, standard against which performance, accomplishment, and suitability of a product, individual and alternative can be measured. Students who are pursuing a degree in marketing must have knowledge about the evaluative criteria of marketing to ensure their products are performing above expectations. Moreover, they can also acquire Marketing assignment writing help to learn about the in-depth aspects of marketing.

What are the Evaluative Criteria in Marketing?

What was the last time when you visited the supermarket to buy something for yourself? So, while making the purchase did you brought the product you had in mind, or did you end up buying something different than you had originally intended? When it comes to differentiating the number of products from each other many people consider implementing evaluative criteria. The term evaluative criteria refer to factors like price, quantity, and features that help customers to select a product. While some customers may take less time to conduct the research and compare the products others may spend eternity to take the purchase decision.

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Evaluative Criteria: a Part of the Alternative Evaluation

When it comes to the evaluation of the alternatives in the market, there are basically two types:

• Evaluative Criteria
• Determinant Criteria

Evaluative Criteria

As explained earlier through the example, customers use the evaluative criteria when they want to find the product that best suits their needs. While selecting the product through the evaluative criteria, most of the customers take features, potential benefits, and attributes into account to find the right solution for their problem. Those who are writing the assignment on the evaluative criteria can hire assignment writing help from experts who will help them to determine the most valuable product through a simple equation:

Value = Benefits – Costs

It is very uncommon for a modern-day customer to critique a product before making the purchase decision. They generally look at the main features, potential benefits, and attributes that product offers to them. Let’s take an example to understand the evaluative criteria. Suppose you are buying a phone screen protector let’s say for the Samsung Galaxy S5 from Amazon. Now, the description is what makes the product unique and special in the eye of the buyer and reviews represent all the past and present critiques including the comparable products you are searching for. In short, features and benefits are the basis of the evaluative criteria.

Determinant Criteria

Another way to evaluate the alternative is through the determinant criteria which is also known as the determinant attribute. The determinant criteria are certainly taken into consideration when multiple important criteria are available at the same place. An example of the determinant criteria is the safety features that come with a product.

In the end, Evaluative Criteria make a huge impact on the purchase decision of the customers. Hence, marketing students who are learning the fundamental aspects of the evaluative criteria must hire assignment on the subject should take “make my assignment help” service from the BookMyEssay to gain more knowledge about the subject. The company has a separate team of content writers who pay attention to the topics related to marketing. For more information, visit the website.