Earlier, the word “creativity” was solely associated with the work of art such as painting, music or writing novels or poems. But, in current era “creativity” has reformed its limited sense of meaning. Today, it has been transitioned from the art to the corporate world. Creativity presently can be termed as a creation of a new product with a unique feature in comparison to other similar products to attract the maximum demand in the market. Innovation on other hand means to implement the upgraded product and services for the betterment of the company or business.

Creativity in Its True Sense and Need

Creativity can be defined as bringing a new idea to life. The business solely runs on the sale of the products and services. Hence, the need for creativity and innovation is highly considerate in any organization. Employees are assigned with the duty to produce a unique product with a magnetic effect to attract a maximum buyer for its being superior among the similar products in the market. With the help of creative and innovative environment, the employees successfully think out of the box and recreate new ideas every time.

The creativity and innovation are the results of employee’s hard work and dedication towards the company. They must be given full freedom to regenerate their new ideas and get a chance to show their efficiency and talents. The company should also reward their employees in a way of incentives or recognition by the management to keep them motivated and to perform with Excellency at their work.

How to Enhance Creativity in a Workplace?

Every dedicated employee works for three main reasons name, fame and money. Receiving an appreciation for their work and efforts motivates them as well others to work with full dedication and give their best performance day by day. There are other ways too to keep the employees provoked.

• An interactive and friendly ambience is always an advantage for the company. The interpersonal communication helps to share and discuss different ideas and build a strong team to work towards one goal.
• Brainstorming is another factor to enhance the creativity. Old-aged method of brainstorming has a negative factor that it does not give equal chance to every idea presented. On contrary to this method, the employees must present their idea in a written form. Once the ideas are submitted it should be revealed at once. This ensures that every idea was taken into consideration.
• Sufficient time must be allotted to employees before asking to them for new idea. This will help them to utilize their work experience and enhance their knowledge to get better ideas.
• Encourage creative people to think from the different point of view. This helps to develop broad sense of thinking for new ideas from a different perspective and can be helpful in creation or invention of the new thing.

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