Abstract

Business houses conducting operational activities in a contemporary business atmosphere faces lots of challenges. Globalisation advancements and technological advancements force companies to analyse the external challenges that impacts the operations. Technology has boosted the business performances, but the short product life-cycle makes the product obsolete. This forces the companies to adopt new processes for manufacturing new products to take care of the fast changing needs of the clients. Fast, volatile, and discontinues change certainly has a huge impact on the organizational performances. Such processes increase the business risks, which impacts the internal and external work environment.

Introduction

Globalisation has made the companies quite adaptable for changes and improvements. This helps in handling the needs of the customers, and enables the management to implement changes for coping with the business risks. Rapid changes and discontinues changes has a major impact on the operations, and it is quite important to forecast the impact of such activities on the performances. This essay analyse the impact of rapid, volatile, and discontinuous changes on the strategic business management plan. These factors are directly related to the external business environment, which has a drastic impact on the operational process adopted by the management (Judge & Douglas, 2009 pp. 635-649).

Concept of Rapid, Volatile and Discontinuous Change

Rapid, volatile, and discontinues changes are referred to sudden business changes that can impact the business performances, either positively or negatively. The business changes arise due to changes in the technology, labour law policies, demand and supply structure and others. Technology change has a serious impact on the operational plans prepared by the management.

New technology makes the old ones obsolete, and less useful. Companies that were wholly dependent on the technology for performances losses its ability to compete in different markets, due to the technology change. The process to adopt a new technology includes costs and time for the organisation. E-commerce method of business conduct has overpowered the limitations of offline sales method. Companies can plan and introduce new methods for continuing with the operational activities (Amason & Mooney, 2008 pp. 407-434).

To sustain the challenges related to change technology, the companies are expected to prepare a back-up plan that would help to cope with the impact related to unforeseen discontinuities. A calculative approach helps the management to design improved methods for handling the issues, and reduce the negative impact related to the change in the technology.

Strategic Management Process

The changes in the internal work conditions affect the business forecasted activities. Such changes are introduced after analysing the long-term and short-term business plan. Prior to implementing the changes, the management evaluate the challenges that could impact the business execution process. Through a planned process, the changes in the technology are implemented by the managers. It is quite important to integrate the process with the business execution process as it improves the operational process (Ramanujam, 2003 pp. 608-617).

Models Used to Analyse the Impacts, Role and Involvement of Rapid, Uncertain, Discontinuous Change for the Company

Theories for organisational changes provide the details of the models that enable to analyse the impact, role, and implementation of rapid, volatile, and discontinuous changes for the company. Planned versus the unplanned change model, is one of the most accepted frameworks for the company. In the planned change method, the concept of Ansoff’s theory is used for analysing the ability of the company to handle crisis situations faced by the management. Ansoff theory is used for scanning the environment that highlights the risks related to information sharing followed by the company.

Strategic issue management process defines the framework is used to evaluate the challenges impacting the business execution. With the help of the Ansoff theory, the managers can analyse the management strategy and its importance during the discontinuous change. The theory of organisational learning theory improves the business performances for the company in the disruptive change condition.

Such changes are used for promoting adaptive measures which is followed through the planned method. The environmental scanning process is used for scanning the anticipated results, which is used for scanning the unpredicted changes that are related to discontinuous changes. An appropriate strategy is used as a resilience feature, which can be implemented for introducing continuous innovative process (Ghezzi, 2013 pp. 1326-1358).

Through the cultural assessment, the company evaluates the change process to adopt new changes in the technology. This increases the ability of the company to change the process that is followed for increasing the performances. The change process is analysed for its ability to adopt the changes and use the available resources in the described manner. Some of the factors included in the process for adopting the changes are leadership approaches, management approaches, and others.

Does the CEO Respond to the Discontinuous Change for the Organisation?

The ability of the CEO of the company to respond to various volatile discontinuous changes in the organisation states the inability to evaluate the challenges in executing the process. The evidence highlights the factors that cause failure to the system, which is related to the changes within the company.

Business changes are implemented after analysing the business models, which is designed to cope with the challenges related to the new environment. Technological changes are introduced by the management to cope with the customer prefects. These factors are quite important for adopting the changes within the company. One of the factors that restrict the members to adopt the change in the business operations is the absurdity of the conventional method that was followed by the organisation. The changes are introduced by evaluating the innovative culture, which is implemented by adopting creative ideas to handle the operations. The challenges presented in discontinuous change is analysed by the management to introduce the changes (Wu, 2010 pp. 27-31).

In the contemporary business culture, the impact of the dynamic changes is evaluated for its effectiveness. The ability of the company to cope with the change capacity is evaluated on a continuous business developmental process. Factors impacting the performances and the challenges involved with the same are evaluated. This assists in introducing the changes that are quite important for handling the issues related to changes. By analysing the relevance of the theoretical models the CEO could adopt the best practices that will help in implementing the changes necessary for the development of the company. The process is planned to understand the challenges that can directly impact the business execution method (Moussetis, 2011 pp. 102-125).

Conclusion

Rapid, disrupt, and discontinuous change has a major impact on the business performances. These challenges are evaluated for implementing the changes that will help the managers to continue with the operational activities, despite of challenges faced during the task performances. Business models selected by the company, helps in evaluating the challenges that impacts the overall performances and business execution. Through this method, the issues are evaluated and the right process to cope with the challenges are designed and implemented by the managers. This is an important process that helps in preparing a back-up plan that is necessary to handle the changing work culture and dynamics associated with the same. The plans for the change process are evaluated by the management to introduce new methods that can be used for executing the tasks, even in turbulent work atmosphere.