Assignment writing is the part of master’s program in most universities worldwide. Students receive assignments on various topics and they are required to write them in the best possible manner. Every assignment carries a grade and the grade received are totaled in the main marks. Therefore, it becomes crucial for students to work on assignments keeping all their focus. However, it is not possible for them to work on every assignment with the same level of concentration. Also, when students attempt an assignment for the first time, they usually remain clueless how to prepare a good assignment.

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In this blog, here we are proposing methods called segmentation analysis. This analysis is based on the criteria that after you discover the most effective method of segmenting a market,  then it means that you are on the way to producing a sound marketing strategy.

To get proper attention, the market segment should be accessible, measurable, actionable, and substantial and to achieve this requirement for a graining segment, one has to select correct market segmentation criteria. This means you have to select how to segment markets, on the basis of different criteria present.

The Important Market Segment Criterion Are

  • Geographic Market Segmentation: This is the first criteria for market segmentation. It is based on geographical variables. This market segmentation criteria divide the market into different geographical units based on states, nations, regions, and also neighborhoods.
  • Demographic Market Segmentation: This market segmentation is related to the people and it divides the market based on population, this includes division on the basis of gender, age, and family size.
  • Psychographic Market Segmentation: This Market segmentation criterion is of psychographic nature. These criteria allow the division of a market into segments on the basis of variables like personality, social class, and lifestyle.
  • Behavioral Market Segmentation: This is the fourth market segmentation and it divides a market into segments based on consumer knowledge, uses, or responses to a specific product and attitudes.
  • Multiple Market Segmentation Criteria: For the appropriate segmentation of the market, sometimes only one criterion does not seem enough and thus, two or more criteria are combined together to achieve the projected result. The multiple market segmentation is accessible, measurable, actionable, and substantial.

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