Strategic marketing is a subject taught in the marketing management course. Strategic marketing is a process to decide a strategy for preparing a marketing plan. To give in-depth and practical knowledge on this subject, students are given assignments to write papers on a range of topics. In this article, we are discussing the topic ‘three phases of the strategic marketing process. Before we discuss the three phases of the strategic marketing process, let’s check what is the definition and purpose of strategic marketing. You can easily get the complete information about this topic directly from our writers through Strategic Marketing assignment help.

What is Strategic Marketing?

Strategic marketing is basically a process of developing, planning, and implementing various ideas to have a competitive edge on selected topics. This process simplifies as well as outline the direct map of objective that a company has and the way to achieve them.

The Three Phases Of Strategic Marketing Process

Planning Phase – This is the first phase and also an important one. This phase analyzes the core strength and weaknesses of an organization, the external competition that the company is getting, technology shifts, shifts in industrial culture. This phase provides a complete picture of an organization. This is again divided into four components that draw a clear diagram of where the company stands at the present time and what it is doing. The four components of the planning phase are

  • SWOT Analysis
  • Marketing Program
  • Set Marketing And Product Goal
  • Market-product Focus and Goal Setting

All these four components again have divisions, which gives present the larger picture of the organization’s present position.

Implementation Phase – As the name suggests, this is the phase related to the action on planning. If an organization fails to execute what has been planned, then hours spend on planning things were wasted. On the other hand, if the planning is executed in a proper way, then good results could be achieved. There are four components present to work on this phase.

  • Obtaining resource
  • Designing a marketing organization
  • Developing a planning schedule
  • Executing the Marketing Plan

Evaluation of Control Phase

This is the checking phase. This is the phase where the evaluation of the entire process is done. This phase ensures that everything is in line to achieve the set goal. If the marketing team observes any change in the plan this is the time where they can take action to change the plan and correct negative things to bring back the process on a set track.

These are the three important phases of marketing strategic planning. On paper, it seems simple, but when it comes to the execution of these three phases to achieve the set goal, it is quite complicated and the people involved in the whole process have to face lots of challenges throughout the process.

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