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Question: How the concept of Missional business dovetail into addressing the concept of managing Country risk?

As found in the article Australia’s farming sector was a direct contributory towards the development and westernization of GCC countries because it holds larger exporter of the halal and beef due to government imposition on slaughtering. This therefore is directly impacted towards Australia’s trade and farming sector. Fletcher has the capacity to generate revenue of 25% to 30% in gulf region during last few years because they are the consistent buyers of the company and it directly relates to economic growth followed by a growth in hydrocarbon growth.

The missional business falls into the category, where the business is both profitable and sustainable to the country. The revenue on one hand allows 1100 Australians job security and the trade develops retail and food service mall culture in Gulf regions. There is a direct impact on the life style of this region’s people, especially the market of meat and other things have changed much; there is a development of supermarkets and hypermarkets and the transformation from wet soaked market has provided the consumers with a chance to engage in the life style of Australians and Europeans. However, current risk and banter of trade barriers has exponentially affects the food security of the nations engaged in import and export. Countries such as Turkey, Egypt and Morocco will be getting affected because the tariffs have been increased. The lost opportunities and trade barriers affected revenue and African countries got the hit of lessened food security. Therefore, the government must come up with some ways to make these regions more sustainable for business and it is necessary to ascertain the food security in this region. For Australia, the call is very hard because costs of exports are increasing and fall of Australian automobile leads more importance on its farming.

The responsibilities of logistics include determination of possible routes to delivery of product along with identifying the best route for delivery for maximizing the revenues of Australia. The logistics of Fletcher handles the input of raw materials from its supplier after the product is ready. As per the observation of scholars the product is taken from the supplier and then it is packed and fabricated using materials that may help in cushioning of the product and maintains its properness while it is in transit. The company provides online feature in its website that helps the customer to keep the track of the products logistics and its status.  The logistics requirement of the company is very huge since the company provides online retailing facility to literally every part of this earth. The product first gets ordered to supplier and from there it gets back to Australia which does the packaging part of the product, the product then gets supplied to its regional centres from there it is handed over to the regional logistics supplier who maintains the logistics of the company at that region. Then the logistician determines the route through which the product will be delivered. The logistician of the company needs to make a proper route that not only helps in delivering that product to a customer but also makes the delivery of the other product to other customer in an efficient manner that minimizes the revenue required to tick all the delivery of that day.

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