Online Strategic Consistency Triangle Assignment Help
The topic “Strategic Consistency” is hugely helpful as it combines all the messages which produce reputations, positions, and images in the mind of a customer and a stakeholder too. Those students who wish to learn this topic in details study it and as a part of their study, they are needed to complete assignments too.
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An Overview of Strategic Consistency Triangle
By Strategic Consistency Triangle is meant three chief factors that are included in a product’s marketing and they should be constant in the way in which they do deliver the message of the marketers. The three key factors are “say”, “do”, and lastly, “confirm.” Amongst them, each factor is connected to the various kinds of messages that can be sent as well as received from a marketer to a consumer.
The “say” factor is referred to the planned messages that the marketers sent out through public relations and advertising channels of communication. So, it can be said that “say” denotes what a marketer wishes a customer to think or know.
The “do” factor is referred to the degree to which the “say” gets met by an item or service related to its delivery and whether or not it has managed to meet the needs of the clients as the marketers had promised.
People sent out the do messages through service messages and they can be unplanned messages too based on the process in which a customer interprets the information. Now, “confirm” is the last factor involved in the strategic consistency triangle. This is referred to how a marketer messages or says and also the degree in which a product meets the expectations of the customers.
So, “confirm” is referred to what customers say regarding a product. When the say as well as do messages do not turn out to be consistent, then there will be chances of miscommunication between these two parties and it will surely result in a brand’s poor conformation plus negative perceptions.
The say messages display the image of the brand to the consumers and the confirm messages do determine the reputation of the brand. When the triangle of the strategic consistency isn’t utilized effectively within a company’s integrated communications, then its reputation will face a danger of being tarnished and it will destroy the image of a brand.
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How to Get Consistency?
There is a lesser chance of getting consistency when you have been using several channels, like LinkedIn, Facebook, YouTube, etc. So, here, you are required to possess strong identity, and the most effectual would be the identity triangle.
The very first portion of the identity triangle is called “ethos.” You must ask yourself about the need of your business besides making money. Actually, every business has got a purpose behind it and so, your business too can’t be devoid of this.
The second portion is called “value proposition.” Here, you must wonder about the things that you deliver to your customers. The value proposition is considered the promise that your customer can hope to receive and it must be fast and must be understood well.
The third and the last part is viewed as Emotional Selling Proposition or ESP. This asks you about the way in which you wish people to feel.
Actually, a huge part of human decision is grounded on gut and instinct and so, when you miss this part of the triangle then you ignore a significant driver.
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