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The macro environment of Germany needs to be understood in a better way prior to expanding in the market. The market analysis is a mandatory requirement to ensure success of the business venture. The PESTLE Analysis can be seen as a tool to evaluate the probability of business prospects on the basis of the various aspects of the environment of the country. The PESTLE Analysis is the acronym for Political, Economic, Social, Technological, Legal and Environmental scenario of the country which needs to be studied thoroughly to understand the market pulse and to capture the market in the country.

Political Scenario:

The political environment of Germany can be viewed as a democratic republic functioning as a part of the political arrangement called Grundgesetz. The government scenario is parliamentary. Germany accentuates federal structure in power distribution and emphasizes on individual independence. The Prime minister is known as Chancellor in Germany and heads the Government. The President is the head of states In Germany, however, the executive authority is under the Chancellor while the authority of the president is mainly traditional. The major political parties having a position in the German states are Social Democratic Party (SDP), Christian Social Union (CSU), Christian Democratic Union (CDU), Alliance 90’/ The Greens, Left Party (LP) and Free Democratic Party (FDP). The President is elected once in 5 years on 23^rd May. Presently, President Joachim Gauck is elected replacing President Christian Wulff in February 2012. President Gauck is a joint candidate and supported by Government parties FDP, CDU, CSU and even Alliance 90’/ The Greens and SDP from the opposition.  The present Chancellor Angela Merkel is known as “Frau Bundeskanzlerin” and declared as the most powerful female across the globe.

The German judiciary system is very systematic and ensures uniform version of law for all individuals in the country. Federal Constitutional Court is the highest court of justice and has equal eye for all. The political scenario of Germany under the control of the efficient political and constitutional leaders ensures stability in the country. Political stability is a boon for the new entrepreneurs or for the business organizations who seek to expand in the country. The Basic Law in Germany creates a fair environment for inhabitants and business organizations in Germany.

Economic Aspect of Germany:

The Economic strength of Germany can be considered as one of the most developed economy in Europe and occupies 5^th position in the world. The basis of economy in Germany is mostly the engineering products which largely are contributed by the industrial giants like BMW, Audi, Mercedes Benz, Volkswagen, Lufthansa, DHL, Adidas, Porsche, Nivea, T-Mobile and others.

German engineering has contributed to the growth and flourish of industries in Germany. However, only above 29% of the Gross Domestic Product (GDP) is contributed by the industries and a meager less than 1% is contributed from the agriculture. Most interestingly, 70% of the GDP is ensured by the service industries in Germany. Berlin, Hanover, Frankfurt and similar German cities host the majority of international trade fairs. The German technologies in automobile, machinery and chemical products are famous over the world.

On the other hand, the raw material availability is very limited in Germany. The power plants are insufficient which turns Germany as one among the largest energy importers due to the lack of mineral resources in the country. To fight with the situation, Germany has developed.

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