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Evaluating Customer Satisfaction Among International Student Using Vodafone in Sydney Australia
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Table of Contents
- Introduction
- Project Objective
- Literature Review
- Conclusion
- Reference
Introduction
The research is based on that the customer satisfaction is vital factor for all the company for better sustainability in business market. In regarding this research also considered the Vodafone Company and the international students of Sydney, Australia. As the plans and market strategy that Vodafone Australia makes for the customer’s satisfaction. The research study is also focused on the objective of the Vodafone Company in Australian market and what is the impact of the Vodafone strategy on among the international students. The study is also considered that the factors which the Vodafone Australia needs to adopt for better sustainability or long run in competition market.
Project Objective
The main objectives of this research are:
- To understand Significance of customer’s satisfaction in attaining competitive advantage in international platform
- To evaluate the current customer satisfaction policies in Vodafone in international market
- To scrutinize the potential of students as the customers of Vodafone
- To identify the gap in customer’s satisfaction practices and recommend accordingly
Literature Review
Introduction
The current study is emphasis that the strategies which Vodafone Australia implemented to establish the better relationship with the customers. The literature is conducted that what are the impacts that affect the customers by the company’s new strategy. The literature reviews also conclude one part that what are the previous research occurred about the strategy of the Vodafone Australia and what are the research gap found that is also concluded in literature review.
Previous Researcher
According to the Owusu and Nyarku (2014) it is stated that the customer’s satisfaction is vital factor for telecommunication survive in competition market. The researcher also discussed that the company might provide low call rate and effective plan where people can easily get that plan. As the high call rates may cause the customers to change their service which affect the customers badly. Authors are also argued that the company might launched the plan which is more reasonable and effective from the other companies as if the plan are same like other rivalry companies than it is not going to affect the customers. In recent times the Vodafone Australia launched new plan where the company decreased their call rate and also decrease the international roaming rate which affect the company and numbers of Aurelian people are connected with the Vodafone Australia.
According to the Piyathasan and Ruyter (2015) the author argued that the telecom companies might follow the market and analyze the market for better sustainability. The companies must previously the company launches numbers of plan for better relationship with the customers it is also found that in previously company is failed to provide the quality service to their customers. In order to improving relationship with customers Vodafone Australia Company introduce new plan or service to the customers and it is also helps the company to make a good relationship with the customers. As the company’s previous data rate is high and the calling charge is also high and international roaming cost also is high. Moreover, the numbers of other country students are Vodafone users as the high rate of the international roaming the students are switch to the other service. Therefore, the company is introducing new plan as the company now reduce the international calling charge and numbers of new customers that company get.
According to the author Mitra (2016) the company must analyze the market of Australia that what are they actually wanting from the telecom company. Moreover, the company also studies about the revelry companies plan and company need to make a strategy and helped to develop a new plan which affect the customers and help the company to make high profitability and also helped to make a good relationship with the customers. For making the good relationship with the customers the company might collect the data of customers and the company also identify the plan which is attracted the customers more in which it is help the company to make a quality relationship between the customers and company.
Gap of Literature
There are numbers of gaps that can be concluded in the research gap. As the Doherty (2015) argued that the customer’s satisfaction is a vital factor to company’s sustainability but if the company provide the reasonable plan to the customers that could affect the company’s profitability. The company need analyze the customers demand and the company needs to analyze the company’s financial condition that the company is able to provide the reasonable plan or not. The company might have focused that all the all the plans not be reasonable as which is affect the company’s financial condition. The company might provide few reasonable plans and few costly plans for better sustainability.
According the Mitra and Saguna, (2016) the company might launch new marketing strategy for the better sustainability of the company but the company might analyze about the strategy that is going to helpful for the company or not as the employees of the company are going to able to tackle those challenges or not. The company might provide training and placement to their all employees of the company as that training helps the employees to familiar with the change. As the new strategy will bring the new work ethics in the company the whole work process will change therefore the company must give the training to their employees.
According to Bhatti (2016) the company must analyze the market of the Australia but it is important to make a strategy where the employees of the company get a freedom where they can innovate or make new service for the customers as the customers always want a effective and reasonable service from the telecom company. Therefore, the company might make the strategy which is help the employees to make new plan for the customers. As the marketing research only help the company to get the knowledge about the market target and customers demand as in telecom sector the customers always want the reasonable plan as providing reasonable plan for the customers is not possible for the company as it is affect the company’s financial situation. Therefore, the company needs to create a effective plan which is reasonable as well as effective.
Customer Satisfaction
The Vodafone Australia increased the huge number of the customers in recent times as the company launches new products which help the company to increase huge number of users. The new plans are affect the customers as the company launches the new plan with very reasonable rate (Hutchins, 2016). Moreover, the company decrease the half rate of it is roaming call rating which attract the international students of the Australia which is also the company to establish the good relationship with the customers. The company also succeeds to satisfy the customers as the company is focused on the customer’s demand the employees of the company is also focused on the marketing demand (van Dorn, A., 2016). Therefore, the company is easily analyzing the customers demand and worked according to the customer’s demand in which the company is also change their strategy for achieving the company’s goal and developed the new marketing strategy (Harlow, 2016). Therefore, the marketing strategy which is helps the company to make the different plan from the other company. The worked on each and every customers demand as the company is collecting the data of each customer and they provide the offers to their customers according to their demand or attraction. As if one customer likes to use only internet data by collecting this data the company only provide the different type of internet pack which the customers like to have. Therefore, following this process, the company establishes their relationship with the customers (Piyathasanan et al. 2015). The companies must previously the company launches numbers of plan for better relationship with the customers it is also found that in previously company is failed to provide the quality service to their customers. In order to improving relationship with customers Vodafone Australia Company introduce new plan or service to the customers and it is also helps the company to make a good relationship with the customers.
Factor Affecting Customer’s Satisfaction
The company is easily analyzing the customers demand and worked according to the customer’s demand in which the company is also change their strategy for achieving the company’s goal and developed the new marketing strategy (Dwivedi, 2014). Therefore, the marketing strategy which is helps the company to make the different plan from the other company. The worked on each and every customers demand as the company is collecting the data of each customer and they provide the offers to their customers according to their demand or attraction. As if one customer likes to use only internet data by collecting this data the company only provide the different type of internet pack which the customers like to have (Bhatti et al. 2017). Therefore, following this process, the company establishes their relationship with the customers. As the marketing research only help the company to get the knowledge about the market target and customers demand as in telecom sector the customers always want the reasonable plan as providing reasonable plan for the customers is not possible for the company as it is affect the company’s financial situation (Mitra et al. 2016). Therefore, the company needs to create a effective plan which is reasonable as well as effective. The company must analyze the market of the Australia but it is important to make a strategy where the employees of the company get a freedom where they can innovate or make new service for the customers as the customers always want an effective and reasonable service from the telecom company (Hutchins, 2016). Therefore, the company might make the strategy which is help the employees to make new plan for the customers. As the marketing research only help the company to get the knowledge about the market target and customers demand as in telecom sector the customers always want the reasonable plan as providing reasonable plan for the customers is not possible for the company as it is affect the company’s financial situation.
Impact on Vodafone Australian Student
There are numbers of positive impact that company succeed to give to the Australian students. The company also succeeds to satisfy the customers as the company is focused on the customer’s demand the employees of the company is also focused on the marketing demand. Therefore, the company is easily analyzing the customers demand and worked according to the customer’s demand in which the company is also change their strategy for achieving the company’s goal and developed the new marketing strategy (Hutchins, 2016). Therefore, the marketing strategy which is helps the company to make the different plan from the other company. The worked on each and every customers demand as the company is collecting the data of each customer and they provide the offers to their customers according to their demand or attraction. As if one customer likes to use only internet data by collecting this data the company only provide the different type of internet pack which the customers like to have (van Dorn, 2016). Therefore following this process, the company establishes their relationship with the customers. The Vodafone Australia increased the huge number of the customers in recent times as the company launches new products which help the company to increase huge number of users. The new plans are affect the customers as the company launches the new plan with very reasonable rate. Moreover, the company decrease the half rate of it is roaming call rating which attract the international students of the Australia which is also the company to establish the good relationship with the customers (Harlow, 2016.). The company also succeeds to satisfy the customers as the company is focused on the customer’s demand the employees of the company is also focused on the marketing demand.
Conclusion
Above this research is concern about that the how company make better relationship with the Australian international students. In regarding this the research is also focused that what are the better plan that affect the customers to link up with the Vodafone and while this the research is also concluded the literature review and found the gap between the literature also concluded. Moreover, the study is also concluded that what is the factor that the company affects the customers of the company. After doing this study it is also concluded that the company needs to change their marketing strategy for the better sustainability and for the long run.
Reference
Bhatti, H.S., Abareshi, A. and Pittayachawan, S., 2016, July. An Empirical Examination of Customer Retention in Mobile Telecommunication Services in Australia. In ICE-B (pp. 72-77).
Bhatti, H.S., Abareshi, A. and Pittayachawan, S., 2017, July. Towards the investigation of the effect of customer satisfaction and customer experience on behavioural intention in mobile telecommunication services in Australia. In Research and Innovation in Information Systems (ICRIIS), 2017 International Conference on (pp. 1-6). IEEE.
Doherty, B., 2015. Vodafone australia admits hacking Fairfax journalist’s phone. The Guardian.
Dwivedi, A., 2014. Self-brand connection with service brands: examining relationships with performance satisfaction, perceived value, and brand relationship quality. Services Marketing Quarterly, 35(1), pp.37-53.
Glasgow, W., 2015. Vodafone divorces itself from reality.
Harlow, H.D., 2016. Vodafone Egypt (B), managing corporate cultural change and organizational performance. Emerald Emerging Markets Case Studies, 6(4), pp.1-17.
Holler, M., 2015. The nature of good faith obligations in contracts. Brief, 42(3), p.38.
Hutchins, B., 2016. “The More Things Change, The More They Stay the Same”: Path dependency, sports content, and the suppression of innovation in mobile television. Telematics and Informatics, 33(2), pp.703-710.
Mitra, K., Åhlund, C., Zaslavsky, A. and Saguna, S., 2016. Proactive QoE Provisioning in Heterogeneous Access Networks using Hidden Markov Models and Reinforcement Learning. arXiv preprint arXiv:1612.08256.
Owusu, D. and Nyarku, K.M., 2014. Influence of Print Advertising on the Decisions of Tertiary Students to Purchase Telecom Products in the Cape Coast Metropolis: The Moderating Role of Price and Service Quality Delivery. International Journal of Academic Research in Business and Social Sciences, 4(10), p.314.
Piyathasanan, B., Mathies, C., Wetzels, M., Patterson, P.G. and de Ruyter, K., 2015. A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers. International Journal of Electronic Commerce, 19(2), pp.126-158.
van Dorn, A., 2016. The Dream Lab. The Lancet Oncology, 17(2), p.150.
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