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Table of Contents

• Introduction
• Background and Rationale
• Project Objective
• Project Scope
• 4. Literature Review
• 4.1 Introduction
• 4.2 Diverse aspects of cross border management of businesses
• 4.3 Factors influence cross border business management
• 4.4 Theories and Models
• 4.5 Importance of Operating Cross Border
• 4.6 Challenges Faced in Managing Cross Border Business Operations
• 4.7 Gap Analysis
• 4.8 Summary
• Conclusion
• References

Introduction

In business management, it is best to navigate the challenges for helping in purpose of over viewing business run of global operations as smoothly as possible in a long run of development. Wave of globalisation is mainly characterizing the business landscape for build proper and perfect opportunity to grow. International business has its own proper and particular set of challenges, which is needed to dissolve for their business expansion. Companies mainly get their grips leadership and cross multinational organisation and communication purposes of business management. With this type of multinational and multicultural business, it is primarily need to the value of working in a proper manner of diversity and need to create and gain mutual trust from the workers to overcome their challenges in a company. This paper is mainly reflecting the challenges of managing business of McDonalds, which is highly needed in the purpose of building a flawless work between this company. In this purpose a rigorous planning is needed to implement in context of McDonalds.

Background and Rationale

McDonalds is a largest cooperation, which is mainly known for their food products globally in more than 120 countries. In this business purpose of this fast food restaurant, multiple parties are needed to work in a very smooth manner of cross border in challenges of ecommerce. As opined by Enrici, A. and Hubacek, K., (2016), the main problem, which is raised in this purpose is to understanding different sense and motivation in case of urgency of restaurant. Most challenges are divided in some major categories, which is mainly regulatory issues, reverse logistics and logistics, payment processing and payment methods, and organisational redlines of this restaurant. In regulatory issues it is mainly said that domestic incorporation of market, inconsistency, legal limitations in some food product selling and strength and clarity of legal frameworks of establishing a business is highly needed to be followed. In the competition with domestic market, McDonalds face main challenges for inconsistency tax and legal regulations and in productivity also. With the requirement of consumer, it is highly needed to develop their own product in restaurant. In payment methods and processing, customers of McDonald’s mainly preferred credit or debit cards, which is becoming a payment method globally McDonalds need to robust their processing system of payment for overcome this challenge. As mentioned by Bamberger, Meshoulam and Biron (2014), Cost and price, which is mainly associated with logistics of cross border in ecommerce of business, mainly in its competitive advantages are really needed to change. Predictability and reliability across in this restaurant business premise their ends or roles as per thinking of customers. McDonalds is a international company, which include in international e-commerce, is highly needed to develop their cross border challenges in all its aspects. As mentioned by Jakubanecs, Supphellen and Helgeson (2018), for overcome these challenges McDonalds mainly adopt some new information technologies for increasing the value of convenience. For online processing purposes it is needed to implement online ordering, mobile payments and home delivery of their products. Emerging with their competitors, McDonalds faced many challenges in 7 years (In words of Silvanto, Ryan and Gupta, 2017). As McDonald’s have expanded their business worldwide, so they face many in the context of diversity manner of business, which is primarily needed to dissolve at any cost. For this worldwide supply network in different region and different countries they need to implement their plan internationally.

Project Objective

The main objective of this project of McDonalds mainly deals with cross border challenges in managing their restaurant business in this research paper report. As McDonalds face many challenges in some recent years it is really needed to overcome and look-over in this matter of business. According to Lasserre (2017), for developing in a huge content McDonalds need to present their focus in different aspects of managing their business. In this research paper McDonalds need to implement new and innovative business model for different fast food habits and chains of customers. After implementing a proper business model McDonalds need to provide outstanding food quality, serve and cleanliness to the customer.

Project Scope

the franchise system of the fast food restaurant McDonalds mainly offers their franchise an innovative and excellent opportunity for operating their quick service and for offering different and limited menu of priced foods under a proper system trade. The scope of this project is mainly operates with different and new business policies. This project scope may use in academic and in corporate purpose also. Like McDonalds other company can implement this project in their business purposes for establishing a proper and well business in domestic or international market. Not only McDonalds but also many small restaurants can also use this project as per their own understanding and requirement in their business. In academic purposes in the sector of hotel management, they can also implement this project as their understandings of business, which is highly recommended for them. Rather than that McDonalds have their different franchise in different countries, so they are highly needed to use this scope in their development purposes.

4. Literature Review

4.1 Introduction

The purpose of this review to find out the challenges of managing businesses across border of McDonalds and to find out their future aspects of business strategy that makes them one of the most popular fast food business industry and also to find out their operational activity in this profitable business.

4.2 Diverse aspects of cross border management of businesses

Businesses, those are globally successful and acknowledged faces many problems if the business strategy is not made with strong future goals. The cultural boundaries also act as factors that need to be understood. The business relationship of this kind of business acts as a strong profitable factor for the business to grow and sustain in this competitive environment. The various aspects are efficiency, control, calculability, predictability. These rational strategies bring the diversity in business. In words of Jones and Pitelis (2015), the behavioural aspect is also a factor that acts as a favourable as well as unfavourable condition that if considered in a positive way brings positive result.

4.3 Factors influence cross border business management

The business decisions are always meant to get through various loopholes and to consider the fact that any changes in this fact will change the business perspective in future. The cross border business takes a thorough understanding of political factors, economic factors and cultural factors. In words of Pisano et al. (2017), these factors influence the business in such a way that profitability and sustainability of the business affects a lot. The risk involved is high with the volatility of financial condition of that region. The organisational strategy takes this economic factor into consideration that if that particular region’s economy slows down then the future of the business will be at stake. The cultural factors those are present at that region brings into condition that the food products offered by the industry needs to correlate with the taste and food habits with their cultural practices. The mainstream business is there only to bring out strategy for financial gains but henceforth the political factors if not kept in mind will bring the strategic issues which will further affect the business profitability at that point of time and also in future. The structure involves the adaptation of cross border cultures which is a primary task to be done and maintained.

4.4 Theories and Models

The increase in revenues, increase in sales, and increase in business profitability ensures a great business intake of theories and models. The strategy involved here dominates other aspects of the society and it also finds out the fact that the societal food habits and need are to look into. In words of Strange and Zucchella (2017), the increase in demand of the fast food industry and the changes taken into account regarding the tastes will always be taken care. In words of Kane et al. (2015), the tradition of cooked food had changed and the tastes of various people had changed increasingly. The most interesting fact about this fast food industry is it goes on with the tastes of the people and understanding the demand of the people will bring out more business for the industry. The best theories used by fast food industry are theory of change and theory of setting goals. These theories first understand the business modules and before application of the strategies there is a considerable research is done. In words of Tulloch et al. (2018), the human behaviour and tastes of that region will bring the most out of the business strategy. The theories that might get into operation after a strong research, finally brings results. The commitment that involves a strong customer base is possible with these approaches. These restaurants which bring quick services for foods that may get a positive feedback but in order to move on with this fast food restaurants business these industries has taken various steps in building their business models. The Customer relation model will bring forth the business ideas of change and bring positive business solutions. The channel model brings the idea of media selection and which proper selection of channel brings the desired result and also has the scope of improvement of channels. The revenue model puts insight into the fact that whatever business condition is needed will bring the desired result also brings the negative impact on the business model also. The most important thing on this part is that the revenue model builds up a specific segment of the business but considering all the operational factors of the business. The revenue model of the business is not just finding that the need of the business is only money but also to understand that if there is a proper generation of money, then there is also a way to invest it. In words of Bonebrake et al. (2018), the investment strategy also includes the investment of funds for better improvement of the business. The growth factor depends on the investment and strategy needs to be changed according to the revenue that is done to generate it. The resource model that may be not so important for the other industry but it is highly important for those industries which are highly dependent on customer satisfaction. In words of Calvin et al. (2017), the business that requires to be improved, implemented, and also the strategy needs to be made in such a way that the customer feels it is the most favourable for them. The variance in these factors brings consecutive changes and may prove favourable and unfavourable for the business to bring profits for the company.

4.5 Importance of Operating Cross Border

The growth of the business depends on its operational activities. The international marketing operations are at huge importance when the business expands over the borders and creating the profits for the sole business. In words of Zhu et al. (2017), the relevance of meeting the demand is the priority given and also to bring about the profit for the business. The importance of cross border trade brings more revenue on investments. The markets welcome more entrants with high amount of variability. The customer always looks for new taste and variety, if that can be made with proper research made then there is a more possibility to do well in the business. The most important factor is the revenue generated with this business strategy brings about profit of the business and thus improved customer satisfaction is made. The business of fast food industry will always flourish as there is a change demanded for food habits. The challenges in this cross border trade are to meet the competition. The competition lies for acquiring more customers and to retain them. The business needs to be globally understood and by understanding the customer behaviour will always be a positive intake for the business in marketing and strategy building. Thus operating cross border will bring high risk of sustenance with high profit margins.

Figure 2: Importance of Operating Cross Border
(Source: researcher)

4.6 Challenges Faced in Managing Cross Border Business Operations

The challenges faced by the companies for cross border operations are many but the most important one is the market selection. The time allocated for business makes differences in the best way to choose from various market segments. The market that will be more profitable and that can be expanded is preferred. The approach of market selection depends on the demands of the market and the stability of the market. The future aspect of doing the business is for profit but also it is also adjusted with the past experiences of that particular business. The business will be more profitable if the scalability of the business is maintained and improved. The industry faces severe fluctuations in business but then also the expansion of the business is not overlooked. The logistics factor also plays a major role in maintaining the supply of goods and also the risk factor is that damage of goods needs to be taken care of by the business owner. The health issues also are a factor that needs to be taken care of with tastes. The health issue if arises will bring the company into problem and thus bringing a negative feedback for the industry. The responsibility not only gets through the external factors but also internal factors are taken care of. The business will run properly if the operational activity goes well with the objective of the organisation. The pricing, promotion, and registration are the factors which play a vital role in making the products of that industry more knowledgeable to the customers. The pricing issues play a vital role in selection of the market segments. In words of Parra et al. (2016), the affordability of the products will always be given importance by the customers. The efficient manpower for running the operational activity is also a challenge faced by the business organisation.

Figure 2: Challenges Faced in Managing Cross Border Business Operations
(Source: researcher)

4.7 Gap Analysis

The business profitability will always depend on the end result of the business and thus understanding the need and demand will always bring that required result. The present situation of the industry is not the final situation. The business strives for more information regarding the market behaviour and market strategy. The operational activity is made up in such a way that if there is a functional benefit, there is also financial benefit. The gap analysis is done to get the knowledge that how far is the objective that needs to be achieved and the strategies that needs to be made to achieve that objective.

4.8 Summary

The globalised market is taken care of and then the customer base is also maintained. The operational activity is important to maintain the overall function for the business to reach the profit margin. The most important part is the customer satisfaction and the pricing of the food products. The importance is also given to the challenges faced by this industry and by achieving it the overall objective is attained.

Conclusion

Referring the solution of their problems McDonalds need to verify their overall demands in basis of their fast food industry, and need to implement different food products for influencing their customers. As the consumer’s revenue is basically primarily preferences of McDonalds it really needed to upgrade their value growth of customer in all aspects. For solving the purpose of diversity the company needs to imply different menu for fast food from different countries, which is really has a great effect in their business. In this research paper it is main.ly discussed about cross border challenges of ecommerce and tries to overcome those challenges in order to develop the business need to McDonalds in all aspect business management.

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