Expert Web Analytics Assignment Help
Web analytics is a method to research the visitors’ behavior to a web site. To excel in web analytics course, you need well-written and well-researched documents. Our experts at BookMyEssay, offer professional Web Analytics assignment help so that you master this area and also provide the best solution. We have chosen the best AUS writers who can offer you authentic and accurate Web analysis case study writing help.
What is Web Analytics?
Web Anaytics is the reporting, collection, and analysis of web data. Web Analytics helps a business in attracting more visitors, attract and retain customers, and enhance dollar value that every customer spends. The objective is identifying measures based on user goals and organizational goals and using web data to decide the success or failure of the goals. Web Analytics forms a part of CRM or customer relationship management analytics.
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Web Analytics platforms measure the behavior and activity ob websites, such as how many users have visited, how long do they stay, how many web pages they visit, and whether they come through link following. Businesses use it for measuring site performances and looking at the major indicators that help their businesses run including purchase conversion rate.
Web Analytics Tools
The tools are mentioned in our Web Analytics essay assignment help as follows:
Tags
Many Web Analytics use page tagging for tracking online activities. A tag is in a JavaScript code. Analytics tools using this tag can detect when the visitors visit the page. This tool can track video views, link clicks, and other events. Many tools can track the IP address, screen size, geography, and web browser of the users.
Cookies
Web Analytics uses cookies. Cookies are small data that are attached to the browser of every site visitor. They track the session of a user and his future visits. This helps the companies identify new as well as returning visitors and understand their behavior.
Most Web Analytics Tools track similar social, web, and mobile metrics. The common metrics that are found in these tools are as follows:
- The number of users (visits, page views, unique visitors)
- Who are the visitors (visitors geolocation, device and browser type. registered as well as unregistered users)
- From where they came (search keyword, referring source)
- What to do (conversions, time spent by them on site, bounce rate, click path)
All information is available on a dashboard. The dashboard is the major information source for companies. Dashboards are customized for data segmentation by data range, user persona, and other features.
Importance of Web Analytics
Web Analytics provides data and insights, which is used to create a good user experience for its visitors. Understanding the behavior of customers is key to optimize websites for main conversion metrics. For instance, Web Analytics shows the popular pages on the website and the popular paths. With Web Analytics, you can track the effectiveness of online marketing.
Web Analytics Examples
A highly popular Web Analytics tool is Google Analytics though there are many available in the market that offers specialized information such as heat mapping and real-time activity.
The commonly used tools are mentioned in our Web Analytics assignment help as follows:
- Google Analytics – It is a standard, free, and extensively used web analytics tool.
- Adobe Analytics – It is a highly customized analytics platform
- Piwik – It is an open-source similar to Google and also a good alternative that allows companies to complete control and ownership over their data.
- Mixpanel – It is an advanced web and mobile analytics
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